The New Lifted Truck Market's Obscurity Problem Visualized
For years I've been saying that the biggest problem with the New Lifted Truck market is the awareness problem. Consumers are not aware that these products exist in the marketplace. Now, I am going to show you the facts that support my position. With Google being the number one search engine. I am going to let them tell me what the numbers are. Most people don't realize that Google will tell you exactly what the volume of searches are done per month over the course of a year for any word or phrase. If consumers aren't searching Google for your company by name or product, they don't know you or your product exists! I will add, it doesn't matter how long you've been in business! So lets see the numbers... Before we get into brands, lets just start with the lifted truck market as a whole. Consumers do not differentiate between new or used lifted trucks. That is due to the lack of awareness of there being new lifted trucks. Co...