Mr Lifted Vehicles

  If you aren't aware, the used-car dealer Lifted Trucks announced in September that they had secured a $150M line of credit to help grow their business. In the last two years, they have opened six locations in Texas and one in Tennessee. I predict that a Florida invasion is subsequent on their list of states to expand to. I also expect that, with this additional credit line in addition to their existing one, they will be selling 20K+ lifted vehicles a year within the next year or two. I know that dealers' knee-jerk reaction is to come up with a reason for their growth and success. Put your excuses and ego aside, because the reality is that Lifted Trucks is proving that not only is the market there, but that consumer demand is as well. The fact is that the actual market size for these vehicles isn't known; however, with the size of their additional credit line, you want to pay attention. If their inventory turn is 60 days, that equals a 6X turn a year, and now that $150 mil...

  The used-vehicle dealer Lifted Trucks announced in September that it had secured a $150 million line of credit to expand its business. This year, they have opened six locations in Texas, and I expect their subsequent state invasion for growth to be Florida. Not only do they have a dominant online presence, but their physical locations' growth has proven that the lifted-vehicle market is legit and that consumer demand is there. The move that they can make, and should, is to brand their lifted truck packages. Making this move would solidify their market domination.

  I do not own Fox Factory stock or have any financial position in it. Owning the only online vehicle marketplace exclusively for lifted vehicles for sale, liftedvehicles.com . My only focus has been — and continues to be — expanding the number of lifted vehicles on the road, as each vehicle represents a potential future customer. I have a vested interest in assisting dealers not only in moving lifted vehicles off their lots, but also in expanding their lifted vehicle businesses. Imagine going into the Shark Tank to seek investment to acquire an existing company. You tell them there's a truck upfit company with a bailment pool spanning multiple manufacturers. A bailment pool is when a manufacturer, such as Ford, ships new vehicles to your facility to be upfitted and sent to their dealers. The existing business does have customers —new franchise dealers who buy their upfit packages. The total addressable market for vehicles that could be sold as "new lifted" is over 3 ...

  Taken at face value, liftedvehicles.com is another online vehicle marketplace site. By the way, the only online vehicle marketplace site exclusively for new and used lifted vehicles for sale. I'm going to reveal something: you have a massive opportunity that you're not aware of. During the previous 12 years of having the Only Lifted Trucks site up, I received numerous emails and messages from social media sites from people asking me, What kind of lift does it have, Who makes those wheels, What kind of tires are on it, Who makes the bumper, Where can I get fender flares like those? I was having conversations with people who weren't interested in buying the vehicle listed but were interested in purchasing specific accessories it had. Mark Cuban's question to everyone who enters the Shark Tank is, "What is your customer acquisition cost?" Those that I directed the answer to and went on to purchase: it cost that manufacturer and retailer zero to acquire those ...

  The new and used lifted vehicle market is fragmented. Whenever you have a fragmented market, there's an opportunity —and in this case, a massive one. On the used side, Lifted Trucks is the largest dealer in the country for used lifted vehicles. They have a lock with their dealership name and website, which is a product category itself. There are many other used-lifted-vehicle dealers across the country that regularly retail lifted vehicles. LiftedVehicles.com provides a platform for other dealers to accomplish two goals: one is to list their lifted vehicle inventory on an online vehicle marketplace exclusively for new and used lifted vehicles for sale to get their inventory in front of buyers looking specifically for a lifted vehicle to purchase, and the second is to separate their dealership from the thousands of others that retail stock vehicles. With new lifted vehicles, two things are happening. One is the bailment upfitter companies and dealers who do their own upfitting a...