One dealer is Set to exceed a billion in Lifted Vehicle Sales.

 

If you aren't aware, the used-car dealer Lifted Trucks announced in September that they had secured a $150M line of credit to help grow their business. In the last two years, they have opened six locations in Texas and one in Tennessee. I predict that a Florida invasion is subsequent on their list of states to expand to. I also expect that, with this additional credit line in addition to their existing one, they will be selling 20K+ lifted vehicles a year within the next year or two. I know that dealers' knee-jerk reaction is to come up with a reason for their growth and success. Put your excuses and ego aside, because the reality is that Lifted Trucks is proving that not only is the market there, but that consumer demand is as well. The fact is that the actual market size for these vehicles isn't known; however, with the size of their additional credit line, you want to pay attention. If their inventory turn is 60 days, that equals a 6X turn a year, and now that $150 million credit line is multiplied by 6, which is $900 million. Factoring in their estimated current revenue, they will be doing approximately $1.3 billion in revenue.

According to Google AI, search for "how many full-size used trucks are sold in the US".

• Used Light Vehicle Market: In 2022, 38.6 million used light vehicles were sold in the U.S.

• Popularity of Full-Size Trucks: In 2023, the Ford F-150 was the most popular used truck, accounting for 17.7% of all used trucks sold. The Chevrolet Silverado was the second-most-popular, and the Ram 1500 was fourth.

If you take the 2022 38.6M, and Ford F150 alone accounts for 17.7%, that's 6M+ trucks. Add the RAM and GM products, and the total exceeds 10 million. The market growth potential with used lifted vehicles is staggering. It's so big that Lifted Trucks, a niche product category, could actually mature into a mainstream vehicle like a stock one. The action needed for that to happen has already been happening.